Facebook Marketing

Do LIKES really Matter on Facebook?

"Do LIKES really Matter on Facebook Business pages?"

IF Facebook is like a huge worldwide party, where we all dress up, look our best and tried to entertain and influence others. Then of course LIKES’ matter.  The more likes we get the better we must be doing at the party, right?  Well that’s what you would think.

In February 2009 Facebook introduced the LIKE button, whilst everyone was joining in on the online Facebook party, people became addicted to being ‘liked’ we had social approval, a sign of being popular and way of measuring our acceptance at the Party.

Big Brands Joined in on the FACEBOOK Party.

When Facebook changed the way IT decided what it was you where going to see in your own news-feed back in 2013, Facebook no longer needed to know what pages you liked.   Facebook have much better ways of deciding what it is YOU LIKE, a much more complex multi factor algorithm.  Now Facebook knows exactly what you like, when you liked it, how long you liked it for and when you stop liking it without you even touching a single PAGE LIKE BUTTON.

Let me try and explain

Last week I liked two pages organically (genuinely).  I was interested in a Brexit page, I wanted to be kept up to date.  The second page was a local hairdresser. I liked both pages on the same day.  10 days later my news-feed was flooded with cute photos of puppies, not a single post about Brexit or new hairstyles.  Facebook Obviously new I liked cute Chihuahua puppies way more than I liked Brexit.

I had recently got a new puppy and I had been sharing photos about my puppy with friends, friends where leaving comments and I also joined a 'New Puppy Owners' group and my news-feed was full of posts from Chihuahua puppy owners.

So the pages' I liked had no effect on what posts I saw in my news-feed.

Facebook for businesses relies on you getting your message as quickly and efficiently as possible in front of as many people who are listening. You may have many likes on your Facebook page, but who’s actually listening to your message?

Need to Boost Your Ego on Facebook?

Drop us a line today for a free quote!

FACEBOOK SUPPORT PACKAGE

  • Free Facebook Branding & Graphics

  • 4 Facebook posts a month

  • INsights stats & monitoring

  • Online marketing campaign

WHAT YOU GET
  • Up to 4 individual Facebook posts with branded infographics
  • Company branded cover page
  • Facebook optimisation for search engines
  • Free Facebook graphics
  • 5 days a week technical support for Facebook
  • Facebok page optimised for search engines
  • Online Sales & Market Campaigns

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What is Social Media?

Here is 4 of the most official definitions of Social Media

“Social media are primarily Internet-based tools for sharing and discussing information among human beings.” - Wikipedia
 “Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.” - tvb.org
 “Social Media is the collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needs.” - Axel Schultze
 “Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube, Flickr, Facebook, MySpace etc).” - Bottle PR

Here is MY opinion of WHAT SOCIAL MEDIA IS!

Social media is like going to a large party. Put on your best outfit, try to be entertaining, don't put own foot in mouth.
An online media that allows discussion, interaction and share opinions, as opposed to broadcast only.
Social media is getting a msg across in as few words as possible, in as little time as possible, to as many people as possible.

Go to Live Now

Contact Amanda Lou Jones to see how Social Media can help your business.

The do’s and don’ts for Facebook Competition

ARCOPLAN wanted to run a Facebook competition to launch a new product, VISIFOLD slide and swing window and door system. We created a video demonstrating the next generation in bi-folding patio doors and thought we would run a competition to increase the ‘reach’ of the video so that more people would see the fabulous new product on the popular social media site – Facebook.

We had our product, we hard our target and we knew what we wanted to achieve (getting the new product in front of more people)

There are RULES about competitions on Facebook and here’s the quick guide.

DON’T

  • You can not enter fans into a competition on Facebook by asking your followers to share the post onto their page, or on a friends page.
  • You can not ask fans to tag themselves or their friends into photos of products.
  • You can not ask people to change their cover photo to an advertisement of your own product.

In other words, you can require fans to enter your Timeline contest by:

  • Liking a post
  • Commenting on a post
  • Liking & Commenting a post
  • Posting on the Page’s timeline
  • Sending a Message
  • Having the comment with the most Likes

It’s very tempting to run contests that involve sharing, tagging & uploading your cover photo — but don’t do it.